SOCIAL MEDIA POLICY

PURPOSE

Social media offers the opportunity for people to gather in online communities of shared interest and create, share or consume content.  Headis Sports Australia recognises the benefits of social media as an important tool of engagement and enrichment for our members.

It is important that the reputation of Headis Sports Australia, its affiliates and the sport of Headis generally is not tarnished by anyone using social media tools inappropriately, particularly in relation to any content that might reference Headis Sports Australia.

When someone clearly identifies their association with Headis Sports Australia, and/or discusses their involvement in the organisation in this type of forum, they are expected to behave and express themselves appropriately and in the ways that are consistent with Headis Sports Australia stated values and policies.

This policy aims to provide some guiding principles to follow when using social media. This policy does not apply to the personal use of social media platforms by Headis Sports Australia members or staff that makes no reference to Headis Sports Australia or related issues.

SCOPE

This policy applies to Headis Sports Australia Members and staff of Headis Sports Australia.

This policy covers all forms of social media. Social media includes, but is not limited to, activities such as:

• Maintaining a profile page on social or business networking sites (such as but not limited to LinkedIn, Facebook, Twitter or Instagram);

• Content and Video sharing including Instagram and YouTube (Video Sharing);

• Commenting on blogs for personal or business reasons;

• Leaving product or service reviews on retailer sites or customer review sites;

• Taking part in online votes and polls;

• Taking part in conversations on public and private web forums (message boards); or

• Editing a Wikipedia page

The intent of this policy is to include anything posted online where information is shared that might affect members, colleagues, sponsors or Headis Sports Australia as an organisation and the reputation of the sport in general.

GUIDING PRINCIPLES

The web is not anonymous. Headis Sports Australia Members and staff should assume that everything they write can be traced back to them.

Due to the unique nature of Headis Sports Australia, the boundaries between a Headis Sports Australia Member and staff’s profession, volunteer time and social life can often be blurred. It is therefore essential that staff and Members make a clear distinction between what they do, think or say in their capacity as a staff member or Member of Headis Sports AustraliaHeadis Sports Australia considers all staff members and Members of the organisation as its representatives.

When using the internet for professional or personal pursuits, all staff and Members must respect the brands of Headis Sports Australia, all related Associations and Headis Clubs, other staff and Members and anybody else involved in our sport and follow the guidelines in place to ensure that sport’s intellectual property or its relationships with sponsors and stakeholders is not compromised (see “Branding and Intellectual Property” below) or the organisation is brought into disrepute.

USAGE

For Headis Sports Australia Members and staff using social media, such use:

• Must not contain, or link to, libellous, defamatory or harassing content – this also applies to the use of illustrations or nicknames;

• Must not comment on, or publish information that is confidential in anyway;

• Must not bring the organisation or the sport into disrepute; or

• Must not otherwise be in breach of the Headis Sports Australia or Straya Sports Pty Ltd Code of Conduct.

For Headis Sports Australia staff using social media, such use must not interfere with work commitments.

BRANDING AND INTELLECTUAL PROPERTY

It is important that any trademarks belonging to Headis Sports Australia, a Branch or any Association Member or Headis Club are not used in personal social media applications, except where such use can be considered incidental – (where incidents is taken to mean “happening in subordinate conjunction with something else”).

OFFICIAL HEADIS SPORTS AUSTRALIA BLOGS, SOCIAL PAGES AND ONLINE FORUMS

When creating a new website, social networking page or forum for staff, Association Members, Headis Clubs, competitions or Members generally, care should be taken to ensure the appropriate person has given permission to create the page or forum. Similarly, appropriate permissions must be obtained for the use of logos or images. Images of children may not be replicated on any site without the written permission of the child’s parents and/or guardian. For official Headis Sports Australia blogs, social pages and online forums:

• Posts must not contain, nor link to pornographic or indecent content;

• Some hosted sites may sell the right to advertise on their sites through “pop up” content which may be of a questionable nature. This type of hosted site should not be used for online forum or social pages as the nature of “pop up” content cannot be controlled;

• Headis Sports Australia employees must not use Headis Sports Australia online pages to promote personal projects; and

• All materials published or used must respect the copyright of third parties.

CONSIDERATION TOWARDS OTHERS WHEN USING SOCIAL NETWORKING SITES

Social networking sites allow photographs, videos and comments to be shared with thousands of other users. Headis Sports Australia Members and staff must recognise that it may not be appropriate to share photographs, videos and comments in this way. For example, there may be an expectation that photographs taken at private Headis Sports Australia events will not appear publicly on the Internet. In certain situations, Headis Sports Australia staff or Members could potentially breach the Privacy Act or inadvertently make Headis Sports Australia liable for breach of copyright. Headis Sports Australia Members or staff should be considerate to others in such circumstances and should not post information when they have been asked not to or consent has not been sought and given. They must also remove information about another person should they be asked to do so. Under no circumstance should offensive comments be made about Headis Sports Australia, staff and Headis Sports Australia Members online.

BREACH OF POLICY

Headis Sports Australia will continually monitor online activity in relation to the organisation and the sport. Detected breaches of this policy should be reported to Headis Sports Australia. If detected, a breach of this policy may result in disciplinary action from Headis Sports Australia under the Headis Sports Australia Constitution and By-Laws. A breach of this policy may also amount to breaches of other Headis Sports Australia governing documents including its constitution, by-laws and other policies. This may involve a verbal or written warning or in serious cases, termination of employment or engagement with Headis Sports Australia including suspension of membership.

CONSULTATION OR ADVICE

This policy has been developed to provide guidance for Headis Sports Australia Members and staff in a new area of social interaction. Headis Sports Australia Members and staff who are unsure of their rights, liabilities or actions online and seek clarification, should contact Headis Sports Australia.